Rendirse was conceived as an idea that we all face adversities in our everyday life. Our brand has a message. Rendirse, Latin to submit, subdue to give up is to be looked at as how you should deal with issues that stand in your way through life. Our goal is to bring awareness that it is not just inside a cage or ring that these mountains must be overcome. Our events and products are based around our beliefs as we watch warriors get locked into a confined area only to face their adversities. No matter win or loose these adversities are forced aside which makes every athlete in our organization a winner.
Our logo and designs come from animals of predatory strength (bull, eagle, lion).
Tag Line: When adversity confronts you, force it to surrender.